Re: "Technical documentation is the new sales"

Subject: Re: "Technical documentation is the new sales"
From: Phil <philstokes03 -at- googlemail -dot- com>
To: "techwr-l -at- lists -dot- techwr-l -dot- com list" <techwr-l -at- lists -dot- techwr-l -dot- com>
Date: Fri, 18 Mar 2011 19:26:33 +0700

When it comes to software he's got a very valid point. I've never paid for any software till I've read the documentation. 8 times out of 10 its the documentation that puts me off. Count anything by Adobe in this category, whose products I've been determined to buy on several occasions and then backed out after struggling through poorly structured tutorials (in fact, it's largely the indexes to the tutorials rather than the tutorials themselves). Another culprit here is DevonThink. OmniOutliner got binned because of a patronising tone that seemed to think I was some kind of imbecile (no doubt I am, but they shouldn't be pointing it out to me if they want to take my money).

Rare exceptions are all Techsmith products (SnagIt, Camtasia), QuarkXpress, 1Password, Scrivener. Crystal clear documentation that convinced me to hit the 'buy' button.


On 18 Mar 2011, at 01:22, Steve Schwarzman wrote:

> I think he might be overstating his case. What his examples show, I think,
> is that documentation can make or break a sale for people looking to see the
> details of whether a product will work for them - but many purchase
> decisions are not based on this level of detailed information.
>
> Steve Schwarzman
>
> *Technical Writing Management: A Practical
> Guide*<http://www.amazon.com/Technical-Writing-Management-Practical-Guide/dp/1456534181?&tag=writersbookmall-20>
> Now available at
> Amazon<http://www.amazon.com/Technical-Writing-Management-Practical-Guide/dp/1456534181?&tag=writersbookmall-20>
> ^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^
>
> Create and publish documentation through multiple channels with Doc-To-Help.
> Choose your authoring formats and get any output you may need. Try
> Doc-To-Help, now with MS SharePoint integration, free for 30-days.
> http://www.doctohelp.com
>
> ---
> You are currently subscribed to TECHWR-L as philstokes03 -at- googlemail -dot- com -dot-
>
> To unsubscribe send a blank email to
> techwr-l-unsubscribe -at- lists -dot- techwr-l -dot- com
> or visit http://lists.techwr-l.com/mailman/options/techwr-l/philstokes03%40googlemail.com
>
>
> To subscribe, send a blank email to techwr-l-join -at- lists -dot- techwr-l -dot- com
>
> Send administrative questions to admin -at- techwr-l -dot- com -dot- Visit
> http://www.techwr-l.com/ for more resources and info.
>
> Please move off-topic discussions to the Chat list, at:
> http://lists.techwr-l.com/mailman/listinfo/techwr-l-chat
>

^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^

Create and publish documentation through multiple channels with Doc-To-Help.
Choose your authoring formats and get any output you may need. Try
Doc-To-Help, now with MS SharePoint integration, free for 30-days.
http://www.doctohelp.com

---
You are currently subscribed to TECHWR-L as archive -at- web -dot- techwr-l -dot- com -dot-

To unsubscribe send a blank email to
techwr-l-unsubscribe -at- lists -dot- techwr-l -dot- com
or visit http://lists.techwr-l.com/mailman/options/techwr-l/archive%40web.techwr-l.com


To subscribe, send a blank email to techwr-l-join -at- lists -dot- techwr-l -dot- com

Send administrative questions to admin -at- techwr-l -dot- com -dot- Visit
http://www.techwr-l.com/ for more resources and info.

Please move off-topic discussions to the Chat list, at:
http://lists.techwr-l.com/mailman/listinfo/techwr-l-chat


References:
"Technical documentation is the new sales": From: Dan Goldstein
Re: "Technical documentation is the new sales": From: Steve Schwarzman

Previous by Author: Re: lowering PDF resolution
Next by Author: Re: AR was Re: 3-D
Previous by Thread: Re: "Technical documentation is the new sales"
Next by Thread: Re: "Technical documentation is the new sales"


What this post helpful? Share it with friends and colleagues:

Sponsored Ads


Sponsored Ads