Re: "Technical documentation is the new sales"

Subject: Re: "Technical documentation is the new sales"
From: "Gene Kim-Eng" <techwr -at- genek -dot- com>
To: "Steve Schwarzman" <steve -at- writersbookmall -dot- com>, "Dan Goldstein" <DGoldstein -at- riverainmedical -dot- com>
Date: Thu, 17 Mar 2011 14:20:23 -0700

It's definitely customer-dependent. A lot of customers like flashy animations on the product display and won't take the time to read documents anyway. I've always been a flip-through-the-manual first kind of buyer, even before I became a documentation person. I'm currently shopping for some new computer gear,and the number of prospects that only provide web-based or CD-based user guides is really ticking me off.

Gene Kim-Eng


----- Original Message ----- From: "Steve Schwarzman" <steve -at- writersbookmall -dot- com>

I think he might be overstating his case. What his examples show, I think,
is that documentation can make or break a sale for people looking to see the
details of whether a product will work for them - but many purchase
decisions are not based on this level of detailed information.

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References:
"Technical documentation is the new sales": From: Dan Goldstein
Re: "Technical documentation is the new sales": From: Steve Schwarzman

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