RE: cross-media publishing

Subject: RE: cross-media publishing
From: "Rick_Bishop" <rickbishop -at- austin -dot- rr -dot- com>
To: <techwr-l -at- lists -dot- techwr-l -dot- com>
Date: Wed, 28 Sep 2011 07:03:58 -0500

Erika: There was some discussion on ebooks and productivity tools just a
few weeks ago. Search the list for ebook.
There aren't any 'real' standards, each device is slightly different.
The most common format for lengthy publications is epub, but there are
several others. Pdf may be best for single sheet materials that can be
viewed on a single screen.
Use 256-color graphics for expanded compatibility and sized for the target
platform. Ensure that graphics look good in grayscale as well as in color.
The amount of text of course should always be the absolute minimum needed to
accomplish the objectives (as in any product).
Test, test, and test - on all the target devices. Simulator programs are
available from a few device manufacturers.

From: Erika Yanovich <ERIKA_y -at- rad -dot- com>

Dear Whirlers,
We need to publish data sheets and other marketing pieces on new platforms
(various smartphones and tablets). Does anyone have experience with this or
pointers to good examples? What formats (are there any standards, even
de-facto)? Should we shorten the text or use the same for all platforms?
What about graphics?


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