Suggest something else besides Leverage

Subject: Suggest something else besides Leverage
From: Karen Felker <akaren -at- earthlink -dot- net>
To: Tech Writers <techwr-l -at- lists -dot- techwr-l -dot- com>
Date: Fri, 4 Nov 2011 13:30:36 -0700

We have a new marketing guy who loves to use the word leverage, as in "Leverage the features of our wonderful product to improve your life." When I search for similar uses on the Internet, I find this usage is not so common yet.
I've been given the opportunity to edit this stuff, but the only other words I can think of that come close are "exploit", which has a nasty undertone, and "take advantage of", which is a bulkier phrase than the single word leverage.
I realize "use" would work as well, but it's not splashy enough for marketing. Does anyone have any other suggestions?

Karen Felker

"Every one of us is precious in the cosmic perspective. If a human disagrees with you, let him live. In a hundred billion galaxies, you will not find another." -Carl Sagan, astronomer and writer (1934-1996)






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