Re: Suggest something else besides Leverage

Subject: Re: Suggest something else besides Leverage
From: Karen Felker <akaren -at- earthlink -dot- net>
To: "Bonnie Willimott" <bwillimott -at- cbvcollections -dot- com>
Date: Fri, 4 Nov 2011 14:11:51 -0700

The sentiments in that blog exactly represent my feelings.
However, the blog is over 4 years old, and word usage can and does change over time.

Karen

Some people hear voices. Some see invisible people. Others have no imagination whatsoever.

On Nov 4, 2011, at 2:00 PM, Bonnie Willimott wrote:

> I think this blog post is worth a read:
>
> http://leveragethis.wordpress.com/2007/09/12/leverage-is-not-a-verb/
>
> -----Original Message-----
>
> Sent: Friday, November 04, 2011 1:31 PM
> Subject: Suggest something else besides Leverage
>
> We have a new marketing guy who loves to use the word leverage, as in
> "Leverage the features of our wonderful product to improve your life."
> When I search for similar uses on the Internet, I find this usage is not
> so common yet.
> I've been given the opportunity to edit this stuff, but the only other
> words I can think of that come close are "exploit", which has a nasty
> undertone, and "take advantage of", which is a bulkier phrase than the
> single word leverage.
> I realize "use" would work as well, but it's not splashy enough for
> marketing. Does anyone have any other suggestions?
>






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References:
Suggest something else besides Leverage: From: Karen Felker
RE: Suggest something else besides Leverage: From: Bonnie Willimott

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