Re: Best practices in corporate/product branding and domain names

Subject: Re: Best practices in corporate/product branding and domain names
From: Bill Swallow <techcommdood -at- gmail -dot- com>
To: Gene Kim-Eng <techwr -at- genek -dot- com>
Date: Fri, 20 Jan 2012 12:01:35 -0500

Absolutely, it needs to be context appropriate. Don't over-think your
decision. You can be playful with marketing, but you should own and
use a straightforward domain. Like I said, you can buy additional
domains that are more playful and redirect them to the main one or to
some landing page that then carries the brand and links back to the
main site.

On Fri, Jan 20, 2012 at 11:54 AM, Gene Kim-Eng <techwr -at- genek -dot- com> wrote:
> This is probably a segue into the technological fuddy-duddy thread or the
> start of a new technological curmudgeon one, but it annoys the heck out of
> me when web domain names are not intuitively obvious from the name of the
> product.  If you can't figure out a way to buy "orange.com," I would face
> the fact that the Orange brand name train has left the station and either
> call the product "CorrectColor Orange" and grab the "correctcolororange.com"
> domain or start taste-testing some other fruit.

--
Bill Swallow

Twitter: @techcommdood
Blog: http://techcommdood.com
LinkedIn: http://www.linkedin.com/in/techcommdood
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Follow-Ups:

References:
Best practices in corporate/product branding and domain names: From: Anonymous
Re: Best practices in corporate/product branding and domain names: From: Gene Kim-Eng

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