Re: Mixed capitalization for marketing brochures - what do you think?
My problem is the use of capitalization, but the artist says that since its art, it's OK. I'm not sure.
"You can do anything in opera, as long as you SING it."
Anna Russell, explaining the difficult plots and absurd action in the Ring Cycle operas.
Some of the very best marketing has totally ignored the advice of those who supposedly knew better. While on air, Arthur Godfrey would throw out the prepared scripts for the Lipton Tea ads, "Who writes this stuff?" and ad-lib his own material. Broadcast executives tore out their hair. Lipton Tea sales soared.
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Mixed capitalization for marketing brochures - what do you think?: From: Debbie Hemstreet
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