Re: Mixed capitalization for marketing brochures - what do you think?

Subject: Re: Mixed capitalization for marketing brochures - what do you think?
From: "Peter Neilson" <neilson -at- windstream -dot- net>
To: techwr-l -at- lists -dot- techwr-l -dot- com
Date: Mon, 05 Mar 2012 08:37:26 -0500

On Mon, 05 Mar 2012 06:30:27 -0500, Debbie Hemstreet <D_Hemstreet -at- rambam -dot- health -dot- gov -dot- il> wrote:


My problem is the use of capitalization, but the artist says that since its art, it's OK. I'm not sure.

It's art.

"You can do anything in opera, as long as you SING it."
Anna Russell, explaining the difficult plots and absurd action in the Ring Cycle operas.

Some of the very best marketing has totally ignored the advice of those who supposedly knew better. While on air, Arthur Godfrey would throw out the prepared scripts for the Lipton Tea ads, "Who writes this stuff?" and ad-lib his own material. Broadcast executives tore out their hair. Lipton Tea sales soared.

^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^
Create and publish documentation through multiple channels with Doc-To-Help. Choose your authoring formats and get any output you may need.

Try Doc-To-Help, now with MS SharePoint integration, free for 30-days.

http://bit.ly/doc-to-help

^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^

You are currently subscribed to TECHWR-L as archive -at- web -dot- techwr-l -dot- com -dot-
To unsubscribe send a blank email to
techwr-l-leave -at- lists -dot- techwr-l -dot- com


Send administrative questions to admin -at- techwr-l -dot- com -dot- Visit
http://www.techwhirl.com/email-discussion-groups/ for more resources and info.

Looking for articles on Technical Communications? Head over to our online magazine at http://techwhirl.com

Looking for the archived Techwr-l email discussions? Search our public email archives @ http://techwr-l.com/archives


References:
Mixed capitalization for marketing brochures - what do you think?: From: Debbie Hemstreet

Previous by Author: Re: Importing Word Files with Hidden Text into RoboHelp 9
Next by Author: Re: I have been waiting my entire career to use that word in a technical context.
Previous by Thread: Re: Mixed capitalization for marketing brochures - what do you think?
Next by Thread: Re: Mixed capitalization for marketing brochures - what do you think?


What this post helpful? Share it with friends and colleagues:

Sponsored Ads


Sponsored Ads