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Re: Mixed capitalization for marketing brochures - what do you think?

Subject: Re: Mixed capitalization for marketing brochures - what do you think?
From: "Gene Kim-Eng" <techwr -at- genek -dot- com>
To: "Debbie Hemstreet" <D_Hemstreet -at- rambam -dot- health -dot- gov -dot- il>, <techwr-l -at- lists -dot- techwr-l -dot- com>
Date: Mon, 5 Mar 2012 07:28:08 -0800

Since this is a new job, you should probably do some research on the company's existing brochures to see what they look like. Looking at your competitors' materials is probably worth the effort as well.

It may be "ok because it's art" to the artist, but your brochures probably are not being targeted toward prospective customers who are artists,

Gene Kim-Eng

----- Original Message ----- From: "Debbie Hemstreet" <D_Hemstreet -at- rambam -dot- health -dot- gov -dot- il>

My problem is the use of capitalization, but the artist says that since its art, it's OK. I'm not sure.


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References:
Mixed capitalization for marketing brochures - what do you think?: From: Debbie Hemstreet

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