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> Hi All,
>
> Long time since I've written, am writing from my new job in Israel...
>
> I'm working on a marketing brochure and would like to know if there are
> any standards when it comes to how capitalization is used in marketing
> brochures.
>
> I have a proposal from a graphic artist which, in general, I am pleased
> with, but I'm a bit disconcerted by the following:
> This is an 8 page brochure that has two inside folds, when opened, it
> looks like this
>
> Unopened: Page 1 (flip and see back, page 8)
>
> First opening: Page
>
> Second opening: Page 2 and page 7
>
> Flip open page 2 and page 7 and see: page 3, 4, 5, and 6 in one large
> spread
>
> My problem is the use of capitalization, but the artist says that since
> its art, it's OK. I'm not sure.
>
> Referring to above page numbers
>
> Page 1: all small letters - looks very impressive though
> Page 2 and Page 7 - First letter caps for nouns, verbs, etc. in titles,
> standard capitalization for paragraphs.
> Again, looks very impressive
> Pages 3,4,5,6: Headings are ALL CAPS
> Page 8 - One heading is all caps, and then a sentence is presented as a
> heading but it is first letter caps throughout the sentence.
>
> ---------------------
>
> I think this is just too much different capitalization. For simplicity,
> I'd rather have it all be one style throughout, but then differentiation
> throughout becomes a bit of a problem if we go with the no capitalization
> style (already done in another brochure which looks quite nice).
>
> What do you think?
>
> Opinions?
>
> Ideas?
>
> Thanks in advance
>
> Deborah
>
> Debbie
> ×××××
> _____________________
> Deborah Hemstreet
> English Editor
> Rambam Health Care Campus
>
>
>
>
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