Re: font consistency and corporate look

Subject: Re: font consistency and corporate look
From: "William Sherman" <bsherman77 -at- embarqmail -dot- com>
To: <techwr-l -at- lists -dot- techwr-l -dot- com>
Date: Mon, 12 Mar 2012 16:44:54 -0400

When I worked at Motorola years ago, I can say this much. Legal would have reamed that guy to the point his colonoscopy could be done with a Volkswagen.

Trademarks are often defined by a specific font and if you use any other, you can ruin the strength of your trademark.

If you have doubts, shoot a copy to your legal department and ask if it is ok to dilute the trademark like this?


----- Original Message ----- From: "Rédacteur en chef" <editorialstandards -at- gmail -dot- com>
To: <techwr-l -at- lists -dot- techwr-l -dot- com>
Sent: Saturday, March 10, 2012 5:56 PM
Subject: font consistency and corporate look


Techwhirlers,


Included was this curious note:
The official corporate font to use in announcements, press releases,
advertising,
and other messaging is <finesubtlefont>. If <finesubtlefont> is not
available, you
may substitute Arial, Verdana.



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References:
font consistency and corporate look: From: RÃdacteur en chef

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