Re: font consistency and corporate look

Subject: Re: font consistency and corporate look
From: "William Sherman" <bsherman77 -at- embarqmail -dot- com>
To: <techwr-l -at- lists -dot- techwr-l -dot- com>
Date: Mon, 12 Mar 2012 16:44:54 -0400

When I worked at Motorola years ago, I can say this much. Legal would have reamed that guy to the point his colonoscopy could be done with a Volkswagen.

Trademarks are often defined by a specific font and if you use any other, you can ruin the strength of your trademark.

If you have doubts, shoot a copy to your legal department and ask if it is ok to dilute the trademark like this?

----- Original Message ----- From: "Rédacteur en chef" <editorialstandards -at- gmail -dot- com>
To: <techwr-l -at- lists -dot- techwr-l -dot- com>
Sent: Saturday, March 10, 2012 5:56 PM
Subject: font consistency and corporate look


Included was this curious note:
The official corporate font to use in announcements, press releases,
and other messaging is <finesubtlefont>. If <finesubtlefont> is not
available, you
may substitute Arial, Verdana.

Create and publish documentation through multiple channels with Doc-To-Help. Choose your authoring formats and get any output you may need.

Try Doc-To-Help, now with MS SharePoint integration, free for 30-days.


You are currently subscribed to TECHWR-L as archive -at- web -dot- techwr-l -dot- com -dot-
To unsubscribe send a blank email to
techwr-l-leave -at- lists -dot- techwr-l -dot- com

Send administrative questions to admin -at- techwr-l -dot- com -dot- Visit for more resources and info.

Looking for articles on Technical Communications? Head over to our online magazine at

Looking for the archived Techwr-l email discussions? Search our public email archives @


font consistency and corporate look: From: RÃdacteur en chef

Previous by Author: Re: Dealing with samples...
Next by Author: Re: More Low Paying Jobs
Previous by Thread: Re: font consistency and corporate look
Next by Thread: Re: font consistency and corporate look

What this post helpful? Share it with friends and colleagues:

Sponsored Ads