Question about instructions on medicine bottles

Subject: Question about instructions on medicine bottles
From: Steven Jong <stevefjong -at- comcast -dot- net>
To: TECHWR-L Digest <TECHWR-L -at- LISTS -dot- TECHWR-L -dot- COM>
Date: Fri, 20 Jul 2012 11:32:33 -0400

So here I am, at home with a cold, trying to read the instructions on the bottle of medicine to determine the frequency of dosage. It strikes me, not for the first time, that the instructions on medicine bottles, which have a standardized format, seem to bury the critical dosage information deep within the information.

Is the intent to make people read the whole label before rewarding them with the dosage information? (In that case, they WANT us to read everything.) Is it poor design or lack of design? (In that case they're not doing a good enough job.)

Can someone who works in that industry say whether this is a bug or a feature?

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