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RE: Hypertext links -- how best to make these useful
Subject:RE: Hypertext links -- how best to make these useful From:Fiona Hanington <fiona -dot- hanington -at- ericsson -dot- com> To:"WongWord -at- gmail -dot- com" <wongword -at- gmail -dot- com>, "techwr-l -at- lists -dot- techwr-l -dot- com" <techwr-l -at- techwr-l -dot- com> Date:Fri, 26 Oct 2012 12:06:25 -0400
This is a fantastic resource -- thank you!
-----Original Message-----
From: techwr-l-bounces+fiona -dot- hanington=ericsson -dot- com -at- lists -dot- techwr-l -dot- com [mailto:techwr-l-bounces+fiona -dot- hanington=ericsson -dot- com -at- lists -dot- techwr-l -dot- com] On Behalf Of WongWord -at- gmail -dot- com
Sent: October-25-12 5:17 PM
To: techwr-l -at- lists -dot- techwr-l -dot- com
Subject: Re: Hypertext links -- how best to make these useful
In many instances think of a link like a marketer would. That is make it a call for action. This is what they can call the seducible moment where people commit to wanting to know more.
Te other thing to remember is that links show up in the text as a different colour so they are like headings that tell the facts and enable people to quickly scan through. Therefore the words need to serve another purpose, similar to a heading.
Here is an old link with over 130 comments that I saved for my own reference
irene wong
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From: "Tony Chung" <tonyc -at- tonychung -dot- ca>
Sent: Friday, October 26, 2012 10:12 AM
To: "Fiona Hanington" <fiona -dot- hanington -at- ericsson -dot- com>
Cc: "techwr-l -at- lists -dot- techwr-l -dot- com" <techwr-l -at- techwr-l -dot- com>
Subject: Re: Hypertext links -- how best to make these useful
> No objective references, I'm afraid. We find that "Learn more about"
> sounds
> trite. "Visit..." sounds like the user could get sucked through the
> computer to the location, and "Find out more about" seems to work well.
>
> But then again, it all depends on your company's public persona. Some
> companies like 37 Signals, Tumblr, and Hootsuite can get away with
> pretty funky calls to action.
>
> -Tony
>
> On Thu, Oct 25, 2012 at 4:02 PM, Fiona Hanington <
> fiona -dot- hanington -at- ericsson -dot- com> wrote:
>
>> These are interesting, but not really what I'm after.
>>
>>
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Writer Tip: You have more time to author content with Doc-To-Help, because your project can be up and running in 3 steps.
See the “Getting Started with Doc-To-Help” blog post. http://bit.ly/doc-to-help-3-steps ^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^
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Writer Tip: You have more time to author content with Doc-To-Help, because your project can be up and running in 3 steps.
See the “Getting Started with Doc-To-Help” blog post. http://bit.ly/doc-to-help-3-steps
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You are currently subscribed to TECHWR-L as archive -at- web -dot- techwr-l -dot- com -dot-
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