RE: Beliefs and passions- new job requirements

Subject: RE: Beliefs and passions- new job requirements
From: "McLauchlan, Kevin" <Kevin -dot- McLauchlan -at- safenet-inc -dot- com>
To: "john -dot- x -dot- posada -at- us -dot- hsbc -dot- com" <john -dot- x -dot- posada -at- us -dot- hsbc -dot- com>, Gene Kim-Eng <techwr -at- genek -dot- com>
Date: Tue, 6 Nov 2012 18:25:03 -0500



> -----Original Message-----
> From: john -dot- x -dot- posada -at- us -dot- hsbc -dot- com
>
> Have you ever talked to any Google employees? I interviewed with
> them in NY
>
>
> They DO believe it. They're believe they are out to change the world.

Well, talk about "drinking the koolaid" then...

No doubt [many of] those Google employees have fallen for versions
of what Google does to the rest of us.

By that, I mean the Google search bubble. My bubble is not the same
as your bubble.
Long ago, in a web far, far away, it often happened that (for example)
somebody would ask a question in a forum/mailing list, and the
resident smart-asses would respond, testily, with "Google is your friend".
Then they would list their search terms and say something like:
"Your answer was right there in search returns 3 and 4 on the first
page."

Then it began. The benign purpose of Google tweaking your individual
search results, based on things it knows about you, was to give you
better, or more localized results for weather, restaurant searches, etc.

But it quickly outgrew that.

Now, you and I are unlikely to get the same search results if we search
the same terms, at the same time.

Your Google search bubble and mine are likely to return at least some
differences in hits (whether we see items at all) and some
differences in the order that same items are presented.

Both the Wall Street Journal and the good folks at search engine
DuckDuckGo.com have done some qualitative and quantitative
testing, and were able to demonstrate very significant differences
from one person to another on identical search terms.

The testing included tests where more than 100 people
(widely scattered) entered identical search terms within a short
window of time, and took screenshots of the results. Those were then
tabulated and examined.

If your curiosity sends you for a look, I hope you'll have the wit to be
uneasy with what you find.

Here's a link to some of the DuckDuckGo stuff (it's a blog):
http://www.gabrielweinberg.com/blog/2012/10/magic-keywords-on-google-and-the-consequences-of-search-tailoring-results.html

Here's what I hope will still be a working link to the WSJ article:
http://online.wsj.com/article_email/SB10001424052970203347104578099122530080836-lMyQjAxMTAyMDAwNDEwNDQyWj.html?mod=wsj_valetleft_email

Anyway, this is Tuesday.
I'm Canadian, so I don't have as intimate an interest in certain things
taking place today, but perhaps you Americans might be concerned
about what undecided voters were allowed to see when they did
their pre-vote research... via Google, of course.

As for me, I'm concerned, but in the more general non-political case.

Oh, and DuckDuckGo.com has been my default search engine for about
half a year, now. No coincidence.

-k



The information contained in this electronic mail transmission
may be privileged and confidential, and therefore, protected
from disclosure. If you have received this communication in
error, please notify us immediately by replying to this
message and deleting it from your computer without copying
or disclosing it.


^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^
Writer Tip: Create 10 different outputs with Doc-To-Help -- including Mobile and EPUB.

Read all about them: http://bit.ly/doc-to-help-10-outputs
^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^

You are currently subscribed to TECHWR-L as archive -at- web -dot- techwr-l -dot- com -dot-

To unsubscribe send a blank email to
techwr-l-leave -at- lists -dot- techwr-l -dot- com


Send administrative questions to admin -at- techwr-l -dot- com -dot- Visit
http://www.techwhirl.com/email-discussion-groups/ for more resources and info.

Looking for articles on Technical Communications? Head over to our online magazine at http://techwhirl.com

Looking for the archived Techwr-l email discussions? Search our public email archives @ http://techwr-l.com/archives


References:
Re: Beliefs and passions- new job requirements: From: Chris Despopoulos
Re: Beliefs and passions- new job requirements: From: Nicole Salisbury-Gaumont
Re: Beliefs and passions- new job requirements: From: Chris Despopoulos
Re: Beliefs and passions- new job requirements: From: Gene Kim-Eng
Re: Beliefs and passions- new job requirements: From: john . x . posada

Previous by Author: RE: Beliefs and passions- new job requirements
Next by Author: RE: Laid Off
Previous by Thread: Re: Beliefs and passions- new job requirements
Next by Thread: Re: Beliefs and passions- new job requirements


What this post helpful? Share it with friends and colleagues:

Sponsored Ads


Sponsored Ads