Re: starting a sentence w/lower-case product name

Subject: Re: starting a sentence w/lower-case product name
From: Laura Lemay <lemay -at- lauralemay -dot- com>
To: William Sherman <bsherman77 -at- embarqmail -dot- com>
Date: Fri, 8 Mar 2013 17:24:37 -0800


I worked for Yahoo! for a while, with different but similar issues. You just have to blunder ahead and use the trademark name as indicated. We had a lot of inappropriate excitement in our headings.

Laura

On Mar 8, 2013, at 5:19 PM, William Sherman wrote:

> Companies really help us out, don't they?
>
> This is always an awkward item to handle, and most simply avoid it. The first example I could think of was eBay, which is, of course, lower case for the beginning letter. Surprisingly, they were pretty good at the avoiding angle. However, I did find one place they didn't.
>
> Abusing eBay
> eBay and its community of users (the "Community") work together to keep our sites, services, applications, and tools working properly and the Community safe. Please report problems, offensive content, and policy violations to us.
>
> eBay's Verified Rights Owner (VeRO) program works to ensure that listed items do not infringe upon the copyright, trademark, or other intellectual property rights of third parties. If you believe that your intellectual property rights have been violated, please notify our VeRO team through our Verified Rights Owner (VeRO) Program.
>
>
>
> I think the trademark trumps the first letter upper case rule, since to do otherwise is to dilute the trademark and you don't want to do that. As to a definitive rule, I'm not sure. I looked through my copy of The Chicago Manual of Style but couldn't find anything.
>
>
>
> ----- Original Message ----- From: "Monique Semp" <monique -dot- semp -at- earthlink -dot- net>
> To: "TechWR-L" <techwr-l -at- lists -dot- techwr-l -dot- com>
> Sent: Friday, March 08, 2013 7:53 PM
> Subject: starting a sentence w/lower-case product name
>
>
>> Hello, writers,
>>
>> So when you have a product name that begins with lowercase letters, can you use that product name at the start of a sentence?
>>
>> I have a definite opinion (yes, it’s fine), and so while I’m certainly open to dissenting opinions, I’m more looking for an official “yes, it’s fine” item in any reasonably respected style guide. Or for that matter, a definitive rejection of my wishes in any reasonably respected style guide (such as the “write around” advice in The IBM Style Guide.)
>>
>> Can anyone provide such specifics?
>>
>> My googling hasn’t turned up anything other than lots of discussions. And my quick look through Chicago and The Microsoft Manual of Style didn’t turn up anything, either in agreement or dissent.
>>
>> Thanks, and I’ll look forward to your answers on Monday,
>> -Monique
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EPUB Webinar: Join STC Vice President Nicky Bleiel as she discusses tips for creating EPUB, the file format used for e-readers, tablets, smartphones, and more.

Learn more: http://bit.ly/12LyN2z

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Follow-Ups:

References:
starting a sentence w/lower-case product name: From: Monique Semp
Re: starting a sentence w/lower-case product name: From: William Sherman

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