Re: starting a sentence w/lower-case product name

Subject: Re: starting a sentence w/lower-case product name
From: "William Sherman" <bsherman77 -at- embarqmail -dot- com>
To: "TechWR-L" <techwr-l -at- lists -dot- techwr-l -dot- com>
Date: Fri, 8 Mar 2013 20:19:06 -0500

Companies really help us out, don't they?

This is always an awkward item to handle, and most simply avoid it. The first example I could think of was eBay, which is, of course, lower case for the beginning letter. Surprisingly, they were pretty good at the avoiding angle. However, I did find one place they didn't.

Abusing eBay
eBay and its community of users (the "Community") work together to keep our sites, services, applications, and tools working properly and the Community safe. Please report problems, offensive content, and policy violations to us.

eBay's Verified Rights Owner (VeRO) program works to ensure that listed items do not infringe upon the copyright, trademark, or other intellectual property rights of third parties. If you believe that your intellectual property rights have been violated, please notify our VeRO team through our Verified Rights Owner (VeRO) Program.



I think the trademark trumps the first letter upper case rule, since to do otherwise is to dilute the trademark and you don't want to do that. As to a definitive rule, I'm not sure. I looked through my copy of The Chicago Manual of Style but couldn't find anything.



----- Original Message ----- From: "Monique Semp" <monique -dot- semp -at- earthlink -dot- net>
To: "TechWR-L" <techwr-l -at- lists -dot- techwr-l -dot- com>
Sent: Friday, March 08, 2013 7:53 PM
Subject: starting a sentence w/lower-case product name


Hello, writers,

So when you have a product name that begins with lowercase letters, can you use that product name at the start of a sentence?

I have a definite opinion (yes, itâs fine), and so while Iâm certainly open to dissenting opinions, Iâm more looking for an official âyes, itâs fineâ item in any reasonably respected style guide. Or for that matter, a definitive rejection of my wishes in any reasonably respected style guide (such as the âwrite aroundâ advice in The IBM Style Guide.)

Can anyone provide such specifics?

My googling hasnât turned up anything other than lots of discussions. And my quick look through Chicago and The Microsoft Manual of Style didnât turn up anything, either in agreement or dissent.

Thanks, and Iâll look forward to your answers on Monday,
-Monique
^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^
EPUB Webinar: Join STC Vice President Nicky Bleiel as she discusses tips for creating EPUB, the file format used for e-readers, tablets, smartphones, and more.

Learn more: http://bit.ly/12LyN2z

^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^

You are currently subscribed to TECHWR-L as bsherman77 -at- embarqmail -dot- com -dot-
To unsubscribe send a blank email to
techwr-l-leave -at- lists -dot- techwr-l -dot- com


Send administrative questions to admin -at- techwr-l -dot- com -dot- Visit
http://www.techwhirl.com/email-discussion-groups/ for more resources and info.

Looking for articles on Technical Communications? Head over to our online magazine at http://techwhirl.com

Looking for the archived Techwr-l email discussions? Search our public email archives @ http://techwr-l.com/archives


-----
No virus found in this message.
Checked by AVG - www.avg.com
Version: 2013.0.2904 / Virus Database: 2641/6157 - Release Date: 03/08/13


^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^
EPUB Webinar: Join STC Vice President Nicky Bleiel as she discusses tips for creating EPUB, the file format used for e-readers, tablets, smartphones, and more.

Learn more: http://bit.ly/12LyN2z

^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^

You are currently subscribed to TECHWR-L as archive -at- web -dot- techwr-l -dot- com -dot-
To unsubscribe send a blank email to
techwr-l-leave -at- lists -dot- techwr-l -dot- com


Send administrative questions to admin -at- techwr-l -dot- com -dot- Visit
http://www.techwhirl.com/email-discussion-groups/ for more resources and info.

Looking for articles on Technical Communications? Head over to our online magazine at http://techwhirl.com

Looking for the archived Techwr-l email discussions? Search our public email archives @ http://techwr-l.com/archives

Follow-Ups:

References:
starting a sentence w/lower-case product name: From: Monique Semp

Previous by Author: Re: Laying out large user manuals
Next by Author: Re: ...
Previous by Thread: RE: starting a sentence w/lower-case product name
Next by Thread: Re: starting a sentence w/lower-case product name


What this post helpful? Share it with friends and colleagues:

Sponsored Ads


Sponsored Ads