Re: Documentation as a competiton analysis tool

Subject: Re: Documentation as a competiton analysis tool
From: Stuart Burnfield <slb -at- westnet -dot- com -dot- au>
To: Techwr-l <techwr-l -at- lists -dot- techwr-l -dot- com>
Date: Mon, 18 Mar 2013 09:19:12 +0800 (WST)

Simon said:
> I am very curious if any of you or your company is analysing
> your competition's documentation for competition purpose?
> If so, what items are you specifically looking at?

Not now, but in the past I've checked competitors' manuals for terminology.
- Is there an industry standard term for something we're having trouble naming?
- If a customer switches to our product, will they struggle to find our feature X because in the competitor's product it's called feature Y? (In this case I might add an entry to the index such as 'BLOCK, see select'.

In theory you could check competitors' user manuals to see if their product ha s features yours doesn't, but it would probably be easier to go to their marketing material for that.

Stuart
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