Re: Documentation as a competiton analysis tool

Subject: Re: Documentation as a competiton analysis tool
From: Ryan Pollack <ryan -at- clicksecurity -dot- com>
To: Stuart Burnfield <slb -at- westnet -dot- com -dot- au>
Date: Mon, 18 Mar 2013 09:59:20 -0500

Kind of in the reverse ... I have been instructed by executives to
password-protect online documentation so as to prevent access by
competitors before we are ready.

-Ryan


On Sun, Mar 17, 2013 at 8:19 PM, Stuart Burnfield <slb -at- westnet -dot- com -dot- au>wrote:

> Simon said:
> > I am very curious if any of you or your company is analysing
> > your competition's documentation for competition purpose?
> > If so, what items are you specifically looking at?
>
> Not now, but in the past I've checked competitors' manuals for terminology.
> - Is there an industry standard term for something we're having trouble
> naming?
> - If a customer switches to our product, will they struggle to find our
> feature X because in the competitor's product it's called feature Y? (In
> this case I might add an entry to the index such as 'BLOCK, see select'.
>
> In theory you could check competitors' user manuals to see if their
> product ha s features yours doesn't, but it would probably be easier to go
> to their marketing material for that.
>
> Stuart
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--

Ryan Pollack
Senior Technical Writer | Click Security
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EPUB Webinar: Join STC Vice President Nicky Bleiel as she discusses tips for creating EPUB, the file format used for e-readers, tablets, smartphones, and more.

Learn more: http://bit.ly/12LyN2z

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References:
Re: Documentation as a competiton analysis tool: From: Stuart Burnfield

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