RE: How to write for both mouse and touch screen

Subject: RE: How to write for both mouse and touch screen
From: "Bowes, Rebecca" <Rebecca-Bowes -at- IDEXX -dot- com>
To: Tony Chung <tonyc -at- tonychung -dot- ca>
Date: Fri, 20 Dec 2013 21:58:18 +0000

Thanks, Tony. I'm surprised there was a correlation between "select" and less user engagement. Keep us posted on what you discover for the reworded pages. That would be really good to know. Right now, I'm leaning toward using "select" as the best option.

Rebecca


From: Tony Chung [mailto:tonyc -at- tonychung -dot- ca]
Sent: Friday, December 20, 2013 4:29 PM
To: Bowes, Rebecca
Cc: techwr-l -at- lists -dot- techwr-l -dot- com
Subject: Re: How to write for both mouse and touch screen

On Friday, December 20, 2013, Bowes, Rebecca wrote:
... application that works with either a mouse OR a touch screen.

On most of my web pages I used "select". I assumed, possibly incorrectly, that modern web users are accustomed to "select" using whatever interface or implement they preferred.

However, when we reviewed our web pages, we noticed there was little engagement on the pages where "select" was used. As an experiment we changed the text to read "click or tap". We'll have to watch for improved click through metrics.

-Tony


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References:
How to write for both mouse and touch screen: From: Bowes, Rebecca
Re: How to write for both mouse and touch screen: From: Tony Chung

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