Re: Standard features and those you buy

Subject: Re: Standard features and those you buy
From: Tony Chung <tonyc -at- tonychung -dot- ca>
To: Charlotte Branth Claussen <charlotteclaussen -at- gmail -dot- com>
Date: Thu, 5 Jun 2014 09:10:05 -0700

Hey Charlotte,

I second Richard's suggestion to coordinate with Marketing. You could also
help them to understand the implications of "optional" meaning the customer
doesn't have to use it, and "premium", or "paid add-on", meaning features
that would make the customer's life easier if only they used them.

-Tony



On Thu, Jun 5, 2014 at 6:00 AM, Charlotte Branth Claussen <
charlotteclaussen -at- gmail -dot- com> wrote:

> We are rewriting a manual that mentions standard and optional features.
> I do not like the word optional, as it could be misinterpreted as being
> available but not mandatory to use.
>
> What are good terms for:
> "optional" accessories that the customer needs to buy in order to get them?
> "optional" features that are enabled via software updates that the customer
> needs to buy in order to get them?
>
> A whole range of "optional" features can be purchased separately.
>
> Any input is greatly appreciated,
>
> Charlotte
>
>
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Learn more: http://bit.ly/NNcWqS

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Follow-Ups:

References:
Standard features and those you buy: From: Charlotte Branth Claussen

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