RE: Acronyms in Marketing Material

Subject: RE: Acronyms in Marketing Material
From: "Bruce Megan (ST-CO/MKP3.2)" <Megan -dot- Bruce -at- us -dot- bosch -dot- com>
To: David Tinsley <dtinsley -at- ndigital -dot- com>, Kornika King <kornika -dot- king -at- gmail -dot- com>, TECHWR-L <techwr-l -at- lists -dot- techwr-l -dot- com>
Date: Tue, 7 Oct 2014 15:46:36 +0000

I agree


-----Original Message-----
From: techwr-l-bounces+megan -dot- bruce=us -dot- bosch -dot- com -at- lists -dot- techwr-l -dot- com [mailto:techwr-l-bounces+megan -dot- bruce=us -dot- bosch -dot- com -at- lists -dot- techwr-l -dot- com] On Behalf Of David Tinsley
Sent: Tuesday, October 07, 2014 10:40 AM
To: Kornika King; TECHWR-L
Subject: RE: Acronyms in Marketing Material

Yay, so long as you define it on first use, as in:

"My Awesome Software (MAS) is a complete solution for ..." and then later, "MAS will help you ..."

David

-----Original Message-----
From: techwr-l-bounces+dtinsley=ndigital -dot- com -at- lists -dot- techwr-l -dot- com [mailto:techwr-l-bounces+dtinsley=ndigital -dot- com -at- lists -dot- techwr-l -dot- com] On Behalf Of Kornika King
Sent: Tuesday, October 07, 2014 11:34 AM
To: TECHWR-L
Subject: Acronyms in Marketing Material

Yay or nay?

For example, "My Awesome Software is a complete solution for ..." and then later, "MAS will help you ..."

Regards,
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References:
Acronyms in Marketing Material: From: Kornika King
RE: Acronyms in Marketing Material: From: David Tinsley

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