Re: Acronyms in Marketing Material

Subject: Re: Acronyms in Marketing Material
From: "Peter Neilson" <neilson -at- windstream -dot- net>
To: techwr-l -at- lists -dot- techwr-l -dot- com
Date: Tue, 07 Oct 2014 11:52:59 -0400

On Tue, 07 Oct 2014 11:39:40 -0400, David Tinsley <dtinsley -at- ndigital -dot- com> wrote:

Yay, so long as you define it on first use, as in:
"My Awesome Software (MAS) is a complete solution for ..." and then later, "MAS will help you ..."

Test it for confusion factor. My bet is that it won't pass the Smell Test. Random people (NOT the marketing crew) will say, "Huh? What are you trying to tell us?"

Additionally, this issue should not even arise in a properly constituted marketing department. Are they naively trying to sell Bells and Whistles instead of Benefit For The User?

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Follow-Ups:

References:
Acronyms in Marketing Material: From: Kornika King
RE: Acronyms in Marketing Material: From: David Tinsley

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