Re: Acronyms in Marketing Material

Subject: Re: Acronyms in Marketing Material
From: Lauren <lauren -at- writeco -dot- net>
To: techwr-l -at- lists -dot- techwr-l -dot- com
Date: Tue, 07 Oct 2014 20:53:10 -0700

It's marketing material, so it really depends on what name you want readers to remember. The National Biscuit Company used one and it did well, while Vampire Diaries should stick with a full spelling of its name, as in "Catch it tonight."


On 10/7/2014 8:33 AM, Kornika King wrote:

Yay or nay?

For example, "My Awesome Software is a complete solution for ..." and then
later, "MAS will help you ..."



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References:
Acronyms in Marketing Material: From: Kornika King

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