Re: Acronyms in Marketing Material

Subject: Re: Acronyms in Marketing Material
From: Tony Chung <tonyc -at- tonychung -dot- ca>
To: Kornika King <kornika -dot- king -at- gmail -dot- com>
Date: Tue, 7 Oct 2014 10:17:37 -0700

Kornika,

I've seen acronyms in tech and marketing materials, using different
conventions:

- My Awesome Software (MAS) ... Then use MAS from that point onward.

- MAS (My Awesome Software) ... Then use MAS from this point onward.

However, to Gene'a point, why wouldn't Marketing want to build the brand
around the product name, rather than the acronym. Is the product name so
long that only an acronym would do?

Perhaps marketing wants to build the acronym as the brand?

-Tony


On Tuesday, October 7, 2014, Kornika King <kornika -dot- king -at- gmail -dot- com> wrote:

> Yay or nay?
>
> For example, "My Awesome Software is a complete solution for ..." and then
> later, "MAS will help you ..."
>
> Regards,
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References:
Acronyms in Marketing Material: From: Kornika King

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