Re: Acronyms in Marketing Material

Subject: Re: Acronyms in Marketing Material
From: Chris Morton <salt -dot- morton -at- gmail -dot- com>
To: Robert Lauriston <robert -at- lauriston -dot- com>
Date: Tue, 7 Oct 2014 11:48:57 -0700

But don't introduce an acronym just for its own sake. If it'll be reused in
the piece, great. But otherwise don't use itâRule 13 at work.

On Tue, Oct 7, 2014 at 9:53 AM, Robert Lauriston <robert -at- lauriston -dot- com>
wrote:

> I don't have opinions about marketing materials.
>
> In tech docs, you don't want to repeat a wordy product name over and
> over. Depending on the name, using an acronym may be a good way to
> avoid that.
>
> On Tue, Oct 7, 2014 at 8:33 AM, Kornika King <kornika -dot- king -at- gmail -dot- com>
> wrote:
> > Yay or nay?
> >
> > For example, "My Awesome Software is a complete solution for ..." and
> then
> > later, "MAS will help you ..."
> >
> > Regards,
> > [image: Kornika King] <http://myvisionexpress.com/>
> > Kornika King, COA | Writer
> > 954.551.0607 | kornika -dot- king -at- gmail -dot- com
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References:
Acronyms in Marketing Material: From: Kornika King
Re: Acronyms in Marketing Material: From: Robert Lauriston

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