Re: Acronyms in Marketing Material

Subject: Re: Acronyms in Marketing Material
From: Robert Lauriston <robert -at- lauriston -dot- com>
To: Kornika King <kornika -dot- king -at- gmail -dot- com>, TECHWR-L <techwr-l -at- lists -dot- techwr-l -dot- com>
Date: Tue, 7 Oct 2014 09:53:56 -0700

I don't have opinions about marketing materials.

In tech docs, you don't want to repeat a wordy product name over and
over. Depending on the name, using an acronym may be a good way to
avoid that.

On Tue, Oct 7, 2014 at 8:33 AM, Kornika King <kornika -dot- king -at- gmail -dot- com> wrote:
> Yay or nay?
>
> For example, "My Awesome Software is a complete solution for ..." and then
> later, "MAS will help you ..."
>
> Regards,
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> Kornika King, COA | Writer
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Follow-Ups:

References:
Acronyms in Marketing Material: From: Kornika King

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