Re: Acronyms in Marketing Material

Subject: Re: Acronyms in Marketing Material
From: Gene Kim-Eng <techwr -at- genek -dot- com>
To: Robert Lauriston <robert -at- lauriston -dot- com>, Kornika King <kornika -dot- king -at- gmail -dot- com>, TECHWR-L <techwr-l -at- lists -dot- techwr-l -dot- com>
Date: Tue, 07 Oct 2014 10:20:20 -0700

In a marketing document, your goal is to burn the product name into your readers' brains. If you can get it to spontaneously repeat itself in their minds like some song that just won't stop playing itself over and over again in your head, that's even better.

Gene Kim-Eng


On 10/7/2014 9:53 AM, Robert Lauriston wrote:

I don't have opinions about marketing materials.

In tech docs, you don't want to repeat a wordy product name over and
over. Depending on the name, using an acronym may be a good way to
avoid that.


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Follow-Ups:

References:
Acronyms in Marketing Material: From: Kornika King
Re: Acronyms in Marketing Material: From: Robert Lauriston

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