Re: Acronyms in Marketing Material

[Kornika King <kornika -dot- king -at- gmail -dot- com>]

Thank you all for your input! I am relieved to hear that I am not crazy.

They are not trying to brand around the acronym. But, before there was
anyone (me) to argue against it, they used the acronym interchangeably with
the software name. The reason for this being that whomever was available at
the time produced the (crude) marketing material and there was no style
guide.

Luckily, it is a software that is awesome enough to sell itself once
demoed. Unfortunately, this has led to a lot of push back when I try to
suggest and implement changes. The thinking is, "We made it to the *Inc.
5000, *we must be doing something right. Why do we need to change this*?"*

Again, thank you all for your input on this topic and all the other topics.
It has been invaluable to me as a newbie in the field.

Regards,
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Kornika King, COA | Writer
954.551.0607 | kornika -dot- king -at- gmail -dot- com
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On Tue, Oct 7, 2014 at 1:20 PM, Gene Kim-Eng <techwr -at- genek -dot- com> wrote:

> In a marketing document, your goal is to burn the product name into your
> readers' brains.  If you can get it to spontaneously repeat itself in their
> minds like some song that just won't stop playing itself over and over
> again in your head, that's even better.
>
> Gene Kim-Eng
>
>
>
> On 10/7/2014 9:53 AM, Robert Lauriston wrote:
>
>> I don't have opinions about marketing materials.
>>
>> In tech docs, you don't want to repeat a wordy product name over and
>> over. Depending on the name, using an acronym may be a good way to
>> avoid that.
>>
>
>

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