Re: Marketing and capitalization

Subject: Re: Marketing and capitalization
From: "Peter Neilson" <neilson -at- windstream -dot- net>
To: "techwr-l -at- lists -dot- techwr-l -dot- com" <techwr-l -at- lists -dot- techwr-l -dot- com>
Date: Mon, 12 Jan 2015 12:34:41 -0500

On Mon, 12 Jan 2015 11:56:39 -0500, Chris Morton <salt -dot- morton -at- gmail -dot- com> wrote:

Welcome to world of marketing:

* Make Your Site as *
*Fast and Safe as it Can Be*

What do you think of this capitalization scheme?

I think "it" ought to be capitalized; what do you think, and why?

Purpose in marketing is to attract attention. I've heard it said that if you're not saying, "You hurt, we help," in your ads, you've wasted your effort. If your major way to distinguish your product from the others is funny capitalization, you do that. Sometimes you can get attention by putting something umop episdn.
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References:
Marketing and capitalization: From: Chris Morton

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