Re: Optimal line length for sales documents in pdf

[Tony Chung <tonyc -at- tonychung -dot- ca>]

On Thu, Sep 24, 2015 at 8:20 PM, Di <dicorrie -at- gmail -dot- com> wrote:

>
> He explained. That's because you write documents that people need to read.
> This is a sales document. Sales documents are judged on the number of
> pages.
>
> I could not think of a suitable answer.
>
>
The suitable answer is: "Then only include content that people will want.
Then you meet both needs: People will be able to read it (optimal line
length) and it will be short (interesting content)." I have never had sales
argue with me about readability and formatting. Often I draw on their
knowledge for the terminology that best resonates with existing and
potential customers. Many times I help by providing terms that get used in
sales documents, because then we build consistency between the technical
information and the marketing content.

-Tony
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