Re: Optimal line length for sales documents in pdf

Subject: Re: Optimal line length for sales documents in pdf
From: Tony Chung <tonyc -at- tonychung -dot- ca>
To: Di <dicorrie -at- gmail -dot- com>
Date: Fri, 25 Sep 2015 11:26:00 -0700

On Thu, Sep 24, 2015 at 8:20 PM, Di <dicorrie -at- gmail -dot- com> wrote:

>
> He explained. That's because you write documents that people need to read.
> This is a sales document. Sales documents are judged on the number of
> pages.
>
> I could not think of a suitable answer.
>
>
The suitable answer is: "Then only include content that people will want.
Then you meet both needs: People will be able to read it (optimal line
length) and it will be short (interesting content)." I have never had sales
argue with me about readability and formatting. Often I draw on their
knowledge for the terminology that best resonates with existing and
potential customers. Many times I help by providing terms that get used in
sales documents, because then we build consistency between the technical
information and the marketing content.

-Tony
^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^
Visit TechWhirl for the latest on content technology, content strategy and content development | http://techwhirl.com

^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^

You are currently subscribed to TECHWR-L as archive -at- web -dot- techwr-l -dot- com -dot-

To unsubscribe send a blank email to
techwr-l-leave -at- lists -dot- techwr-l -dot- com


Send administrative questions to admin -at- techwr-l -dot- com -dot- Visit
http://www.techwhirl.com/email-discussion-groups/ for more resources and info.

Looking for articles on Technical Communications? Head over to our online magazine at http://techwhirl.com

Looking for the archived Techwr-l email discussions? Search our public email archives @ http://techwr-l.com/archives


Follow-Ups:

References:
Optimal line length for sales documents in pdf: From: Di

Previous by Author: Re: Learning XML
Next by Author: Re: Optimal line length for sales documents in pdf
Previous by Thread: Re: Optimal line length for sales documents in pdf
Next by Thread: Re: Optimal line length for sales documents in pdf


What this post helpful? Share it with friends and colleagues:

Sponsored Ads


Sponsored Ads