Re: Optimal line length for sales documents in pdf

Subject: Re: Optimal line length for sales documents in pdf
From: Di <dicorrie -at- gmail -dot- com>
To: Tony Chung <tonyc -at- tonychung -dot- ca>
Date: Sat, 26 Sep 2015 12:30:39 +1200

Thanks for your thoughts, Tony!

I am not usually lost for words and it was only a temporary problem in this
case. On reflection, I think - hope - he was talking tongue in cheek. He
was on a heck of deadline with his manager breathing down his neck. That in
itself is a tricky siu when he has been in the job less than a month, never
mind the grief that Word was giving him which was how I got involved.

I let it go for this document and we've agreed there is a need to review
our main types of document and the templates we use for each.

On 26 September 2015 at 06:26, Tony Chung <tonyc -at- tonychung -dot- ca> wrote:

>
>
> On Thu, Sep 24, 2015 at 8:20 PM, Di <dicorrie -at- gmail -dot- com> wrote:
>
>>
>> He explained. That's because you write documents that people need to read.
>> This is a sales document. Sales documents are judged on the number of
>> pages.
>>
>> I could not think of a suitable answer.
>>
>>
> The suitable answer is: "Then only include content that people will want.
> Then you meet both needs: People will be able to read it (optimal line
> length) and it will be short (interesting content)." I have never had sales
> argue with me about readability and formatting. Often I draw on their
> knowledge for the terminology that best resonates with existing and
> potential customers. Many times I help by providing terms that get used in
> sales documents, because then we build consistency between the technical
> information and the marketing content.
>
> -Tony
>
>
>
>
^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^
Visit TechWhirl for the latest on content technology, content strategy and content development | http://techwhirl.com

^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^

You are currently subscribed to TECHWR-L as archive -at- web -dot- techwr-l -dot- com -dot-

To unsubscribe send a blank email to
techwr-l-leave -at- lists -dot- techwr-l -dot- com


Send administrative questions to admin -at- techwr-l -dot- com -dot- Visit
http://www.techwhirl.com/email-discussion-groups/ for more resources and info.

Looking for articles on Technical Communications? Head over to our online magazine at http://techwhirl.com

Looking for the archived Techwr-l email discussions? Search our public email archives @ http://techwr-l.com/archives


References:
Optimal line length for sales documents in pdf: From: Di
Re: Optimal line length for sales documents in pdf: From: Tony Chung

Previous by Author: Re: Optimal line length for sales documents in pdf
Next by Author: Re: Optimal line length for sales documents in pdf
Previous by Thread: Re: Optimal line length for sales documents in pdf
Next by Thread: Re: Optimal line length for sales documents in pdf


What this post helpful? Share it with friends and colleagues:

Sponsored Ads


Sponsored Ads