Re: Optimal line length for sales documents in pdf

[Di <dicorrie -at- gmail -dot- com>]

Thanks for your thoughts, Tony!

I am not usually lost for words and it was only a temporary problem in this
case. On reflection, I think - hope - he was talking tongue in cheek. He
was on a heck of deadline with his manager breathing down his neck. That in
itself is a tricky siu when he has been in the job less than a month, never
mind the grief that Word was giving him which was how I got involved.

I let it go for this document and we've agreed there is a need to review
our main types of document and the templates we use for each.

On 26 September 2015 at 06:26, Tony Chung <tonyc -at- tonychung -dot- ca> wrote:

>
>
> On Thu, Sep 24, 2015 at 8:20 PM, Di <dicorrie -at- gmail -dot- com> wrote:
>
>>
>> He explained. That's because you write documents that people need to read.
>> This is a sales document. Sales documents are judged on the number of
>> pages.
>>
>> I could not think of a suitable answer.
>>
>>
> The suitable answer is: "Then only include content that people will want.
> Then you meet both needs: People will be able to read it (optimal line
> length) and it will be short (interesting content)." I have never had sales
> argue with me about readability and formatting. Often I draw on their
> knowledge for the terminology that best resonates with existing and
> potential customers. Many times I help by providing terms that get used in
> sales documents, because then we build consistency between the technical
> information and the marketing content.
>
> -Tony
>
>
>
>
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