Re: Optimal line length for sales documents in pdf

Subject: Re: Optimal line length for sales documents in pdf
From: Di <dicorrie -at- gmail -dot- com>
To: Laura Phillips <laurap -at- pluribusnetworks -dot- com>
Date: Tue, 29 Sep 2015 16:01:39 +1300

In this context it means a document that has the primary purpose of
encouraging a customer (prospective or current), to buy new products and
services.

On 26 September 2015 at 03:55, Laura Phillips <laurap -at- pluribusnetworks -dot- com>
wrote:

> Hi there,
>
> What type of doc is a "sales" doc?
>
> Laura
>
>
>
> On 9/24/15, 8:20 PM, "Di" <techwr-l-bounces+laurap=
> pluribusnetworks -dot- com -at- lists -dot- techwr-l -dot- com on behalf of dicorrie -at- gmail -dot- com>
> wrote:
>
> >I have a new manager with a sales background.
> >
> >He was writing a document.
> >
> >I saw that he had taken our standard template for long documents, and
> >removed the indent on the body text. So the document had virtually no left
> >or right margins and the length of line was almost the entire width of an
> >A4 page.
> >
> >I protested. Seven years I have been telling the staff why it is important
> >to leave the indent in and keep the length of a line to about the width of
> >a person's eyes.
> >
> >He explained. That's because you write documents that people need to read.
> >This is a sales document. Sales documents are judged on the number of
> pages.
> >
> >I could not think of a suitable answer.
> >
> >I know that in responding to an rfp it is very important that the sales
> >team use the formats that have been given. But this was not one of those,
> >and his argument was a new one on me.
> >
> >Has anyone else encountered this?
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References:
Optimal line length for sales documents in pdf: From: Di
Re: Optimal line length for sales documents in pdf: From: Laura Phillips

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