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RE: Resistance to allowing anonymous web access to online help?
Subject:RE: Resistance to allowing anonymous web access to online help? From:<mbaker -at- analecta -dot- com> To:"'John G'" <john -at- garisons -dot- com>, "'Erika Yanovich'" <ERIKA_y -at- rad -dot- com> Date:Sun, 19 Jun 2016 08:59:10 -0400
Attacking this stupid argument is not going to get you anywhere. It is not a
serious argument. It is a "go 'way kid, you bother me" argument.
You have to make them see the advantages of putting the docs on the Web.
Which means you have to show them the financial benefits of putting the docs
on the Web. I devote three pages of my book to making the case for docs on
the Web, but in addition to that I would suggest looking up the stuff that
Chris and Bernard have done on docs as a generator of sales leads. Sideshare
might be a good place to start.
And then there is the phenomena known as content marketing, the current
panacea for all marketing ailments. Guess what docs on the web is. Content
In all of this, your best approach is likely to recruit allies to your side.
Get the VP of sales to walk into the PMs office and demand docs on the web
and they will be there so fast it will make your head spin.
From: techwr-l-bounces+mbaker=analecta -dot- com -at- lists -dot- techwr-l -dot- com
[mailto:techwr-l-bounces+mbaker=analecta -dot- com -at- lists -dot- techwr-l -dot- com] On Behalf
Of John G
Sent: Sunday, June 19, 2016 8:22 AM
To: Erika Yanovich
Cc: TECHWR-L Writing
Subject: Re: Resistance to allowing anonymous web access to online help?
*I* don't think that ... I've told the POs that any competitor worth their
salt has it, just like we have access to theirs ... But alas, it's not
enough to convince them.
On Sunday, June 19, 2016, Erika Yanovich <ERIKA_y -at- rad -dot- com> wrote:
> Same policy here, same arguments. Choose your battles wisely. All I do
> is checking from time to time if the policy is still in place.
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Sent from my iPad, please excuse any automatically created mis-corrections
Visit TechWhirl for the latest on content technology, content strategy and
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