RE: Resistance to allowing anonymous web access to online help?

Subject: RE: Resistance to allowing anonymous web access to online help?
From: <mbaker -at- analecta -dot- com>
To: "'John G'" <john -at- garisons -dot- com>, "'Erika Yanovich'" <ERIKA_y -at- rad -dot- com>
Date: Sun, 19 Jun 2016 08:59:10 -0400

Attacking this stupid argument is not going to get you anywhere. It is not a
serious argument. It is a "go 'way kid, you bother me" argument.

You have to make them see the advantages of putting the docs on the Web.
Which means you have to show them the financial benefits of putting the docs
on the Web. I devote three pages of my book to making the case for docs on
the Web, but in addition to that I would suggest looking up the stuff that
Chris and Bernard have done on docs as a generator of sales leads. Sideshare
might be a good place to start.

Anyone within commuting distance of Kitchener/Waterloo might also want to
check out Lee Brooks presentation on Tech Comm in Sales and Marketing at the
Communitech Tech Comm Peer to Peer next Wednesday:
http://www.meetup.com/Technical-Communication-P2P/events/231287825/

And then there is the phenomena known as content marketing, the current
panacea for all marketing ailments. Guess what docs on the web is. Content
marketing!

In all of this, your best approach is likely to recruit allies to your side.
Get the VP of sales to walk into the PMs office and demand docs on the web
and they will be there so fast it will make your head spin.

Mark

-----Original Message-----
From: techwr-l-bounces+mbaker=analecta -dot- com -at- lists -dot- techwr-l -dot- com
[mailto:techwr-l-bounces+mbaker=analecta -dot- com -at- lists -dot- techwr-l -dot- com] On Behalf
Of John G
Sent: Sunday, June 19, 2016 8:22 AM
To: Erika Yanovich
Cc: TECHWR-L Writing
Subject: Re: Resistance to allowing anonymous web access to online help?

Het Ant,

*I* don't think that ... I've told the POs that any competitor worth their
salt has it, just like we have access to theirs ... But alas, it's not
enough to convince them.

JG



On Sunday, June 19, 2016, Erika Yanovich <ERIKA_y -at- rad -dot- com> wrote:

> Same policy here, same arguments. Choose your battles wisely. All I do
> is checking from time to time if the policy is still in place.
> Erika
>
> ^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^
> Visit TechWhirl for the latest on content technology, content strategy
> and content development | http://techwhirl.com
>
> ^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^
>
> You are currently subscribed to TECHWR-L as vwritert -at- gmail -dot- com
> <javascript:;>.
>
> To unsubscribe send a blank email to
> techwr-l-leave -at- lists -dot- techwr-l -dot- com <javascript:;>
>
>
> Send administrative questions to admin -at- techwr-l -dot- com <javascript:;>.
> Visit http://www.techwhirl.com/email-discussion-groups/ for more
> resources and info.
>
> Looking for articles on Technical Communications? Head over to our
> online magazine at http://techwhirl.com
>
> Looking for the archived Techwr-l email discussions? Search our
> public email archives @ http://techwr-l.com/archives
>


--
Sent from my iPad, please excuse any automatically created mis-corrections
^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^
Visit TechWhirl for the latest on content technology, content strategy and
content development | http://techwhirl.com

^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^

You are currently subscribed to TECHWR-L as mbaker -at- analecta -dot- com -dot-

To unsubscribe send a blank email to
techwr-l-leave -at- lists -dot- techwr-l -dot- com


Send administrative questions to admin -at- techwr-l -dot- com -dot- Visit
http://www.techwhirl.com/email-discussion-groups/ for more resources and
info.

Looking for articles on Technical Communications? Head over to our online
magazine at http://techwhirl.com

Looking for the archived Techwr-l email discussions? Search our public
email archives @ http://techwr-l.com/archives

^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^
Visit TechWhirl for the latest on content technology, content strategy and content development | http://techwhirl.com

^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^

You are currently subscribed to TECHWR-L as archive -at- web -dot- techwr-l -dot- com -dot-

To unsubscribe send a blank email to
techwr-l-leave -at- lists -dot- techwr-l -dot- com


Send administrative questions to admin -at- techwr-l -dot- com -dot- Visit
http://www.techwhirl.com/email-discussion-groups/ for more resources and info.

Looking for articles on Technical Communications? Head over to our online magazine at http://techwhirl.com

Looking for the archived Techwr-l email discussions? Search our public email archives @ http://techwr-l.com/archives


Follow-Ups:

References:
Resistance to allowing anonymous web access to online help?: From: John G
RE: Resistance to allowing anonymous web access to online help?: From: Erika Yanovich
Re: Resistance to allowing anonymous web access to online help?: From: John G

Previous by Author: RE: Resistance to allowing anonymous web access to online help?
Next by Author: RE: Resistance to allowing anonymous web access to online help?
Previous by Thread: Re: Resistance to allowing anonymous web access to online help?
Next by Thread: Re: Resistance to allowing anonymous web access to online help?


What this post helpful? Share it with friends and colleagues:

Sponsored Ads


Sponsored Ads