Re: marketing writer + webmaster = content director?

Subject: Re: marketing writer + webmaster = content director?
From: Robert Fekete <fekete77 -dot- robert -at- gmail -dot- com>
To: "techwr-l -at- lists -dot- techwr-l -dot- com" <techwr-l -at- lists -dot- techwr-l -dot- com>
Date: Sun, 10 Sep 2017 11:24:15 +0200

Hi Erika,

I'd guess that this reflects the trend that more and more companies are
trying to adopt content marketing, and try to find superheroes who can do
all of the several different roles related to content marketing.
Since most of the time techwriting is separate from marketing, that trend
just didn't reach us yet, or is not so prominent (even though that IMHO
several concepts of content marketing could be used for techwriting as
well).

Kind Regards,
Robert


On Sun, Sep 10, 2017 at 9:15 AM, Erika Yanovich <ERIKA_y -at- rad -dot- com> wrote:

> This is a new trend I'm seeing in job descriptions. Companies expect
> marketing writers to possess webmastering skills, meaning the writers
> should know how to write for the web (micro-copies, blogs, etc), produce
> videos, use a WCM (sometimes one or more specific tools) and use analytics
> for decision making.
>
> Surprisingly (or not) I haven't seen even one ad that combines technical
> content writing with webmastering. Technical content is usually bite-sized
> and merged with ticketing systems, sometimes with training. No
> marketing-technical convergence, managers are out, directors are in.
>
> Do you also see these trends? Other trends? What do you make of it all?
>
> Erika
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References:
marketing writer + webmaster = content director?: From: Erika Yanovich

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