marketing writer + webmaster = content director?

[Erika Yanovich <ERIKA_y -at- rad -dot- com>]

This is a new trend I'm seeing in job descriptions. Companies expect marketing writers to possess webmastering skills, meaning the writers should know how to write for the web (micro-copies, blogs, etc), produce videos, use a WCM (sometimes one or more specific tools) and use analytics for decision making.

Surprisingly (or not) I haven't seen even one ad that combines technical content writing with webmastering. Technical content is usually bite-sized and merged with ticketing systems, sometimes with training. No marketing-technical convergence, managers are out, directors are in.

Do you also see these trends? Other trends? What do you make of it all?

Erika
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