marketing writer + webmaster = content director?

Subject: marketing writer + webmaster = content director?
From: Erika Yanovich <ERIKA_y -at- rad -dot- com>
To: "techwr-l -at- lists -dot- techwr-l -dot- com" <techwr-l -at- lists -dot- techwr-l -dot- com>
Date: Sun, 10 Sep 2017 07:15:12 +0000

This is a new trend I'm seeing in job descriptions. Companies expect marketing writers to possess webmastering skills, meaning the writers should know how to write for the web (micro-copies, blogs, etc), produce videos, use a WCM (sometimes one or more specific tools) and use analytics for decision making.

Surprisingly (or not) I haven't seen even one ad that combines technical content writing with webmastering. Technical content is usually bite-sized and merged with ticketing systems, sometimes with training. No marketing-technical convergence, managers are out, directors are in.

Do you also see these trends? Other trends? What do you make of it all?

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