Re: marketing writer + webmaster = content director?

Subject: Re: marketing writer + webmaster = content director?
From: Robert Lauriston <robert -at- lauriston -dot- com>
To: "techwr-l -at- lists -dot- techwr-l -dot- com" <techwr-l -at- lists -dot- techwr-l -dot- com>
Date: Sun, 10 Sep 2017 16:13:07 -0700

Except for search engine optimization, tech docs for the web are
generally the same as tech docs for print or online help or any other
delivery format.

Most companies' web sites have more pages devoted to marketing than
anything else, so it makes sense for marketing to own that.

I've done webmastering stuff at some of the startups I've worked for.

On Sun, Sep 10, 2017 at 12:15 AM, Erika Yanovich <ERIKA_y -at- rad -dot- com> wrote:
> This is a new trend I'm seeing in job descriptions. Companies expect marketing writers to possess webmastering skills, meaning the writers should know how to write for the web (micro-copies, blogs, etc), produce videos, use a WCM (sometimes one or more specific tools) and use analytics for decision making.
>
> Surprisingly (or not) I haven't seen even one ad that combines technical content writing with webmastering. Technical content is usually bite-sized and merged with ticketing systems, sometimes with training. No marketing-technical convergence, managers are out, directors are in.
>
> Do you also see these trends? Other trends? What do you make of it all?
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References:
marketing writer + webmaster = content director?: From: Erika Yanovich

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