Re: marketing writer + webmaster = content director?

Subject: Re: marketing writer + webmaster = content director?
From: Chris Morton <salt -dot- morton -at- gmail -dot- com>
To: "techwr-l -at- lists -dot- techwr-l -dot- com" <techwr-l -at- lists -dot- techwr-l -dot- com>
Date: Mon, 11 Sep 2017 12:52:59 -0400

For several years I was the adjunct marketing person (copywriting, design,
layout), technical writer, and webmaster for a medical device imagining
company. I also scripted and produced videos.

Adding to what Gene wrote, I'm told that competition is such in Silicon
Valley that everyone is brought in as a "manager."

Chris Morton
(click logo â for details)
<http://www.the-efa.org/dir/memberinfo.php?mid=15271>
â Substantive Editing â Technical Writing â Proofreading
â B2B/B2C â Marketing Expertise â Mentoring



On Sun, Sep 10, 2017 at 5:49 AM, D S <seinsfrage -at- gmail -dot- com> wrote:

> Hi Erika,
>
> Occasionally, I see roles advertised whose responsibilities include
> coordinating with the folks in marketing to produce documentation that is
> part of a broader content marketing strategy. I'm no prophet, but I suspect
> "re-purposing" documentation in this manner will become more common.
> Whether this will lead to a demand for tech writers who also possess
> content marketing skills remains to be seen, imho.
>
> Here's a link to brief piece that appeared on Tom Johnson's blog:
> http://idratherbewriting.com/2016/01/04/content-marketing-
> to-the-rescue-for-thought-leadership/
>
> Regards,
> Dan
>
> On Sun, Sep 10, 2017 at 2:15 AM, Erika Yanovich <ERIKA_y -at- rad -dot- com> wrote:
>
> > This is a new trend I'm seeing in job descriptions. Companies expect
> > marketing writers to possess webmastering skills, meaning the writers
> > should know how to write for the web (micro-copies, blogs, etc), produce
> > videos, use a WCM (sometimes one or more specific tools) and use
> analytics
> > for decision making.
> >
> > Surprisingly (or not) I haven't seen even one ad that combines technical
> > content writing with webmastering. Technical content is usually
> bite-sized
> > and merged with ticketing systems, sometimes with training. No
> > marketing-technical convergence, managers are out, directors are in.
> >
> > Do you also see these trends? Other trends? What do you make of it all?
> >
> > Erika
> > ^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^
> > Visit TechWhirl for the latest on content technology, content strategy
> and
> > content development | http://techwhirl.com
> >
> > ^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^
> >
> > You are currently subscribed to TECHWR-L as seinsfrage -at- gmail -dot- com -dot-
> >
> > To unsubscribe send a blank email to
> > techwr-l-leave -at- lists -dot- techwr-l -dot- com
> >
> >
> > Send administrative questions to admin -at- techwr-l -dot- com -dot- Visit
> > http://www.techwhirl.com/email-discussion-groups/ for more resources and
> > info.
> >
> > Looking for articles on Technical Communications? Head over to our
> online
> > magazine at http://techwhirl.com
> >
> > Looking for the archived Techwr-l email discussions? Search our public
> > email archives @ http://techwr-l.com/archives
> >
> ^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^
> Visit TechWhirl for the latest on content technology, content strategy and
> content development | http://techwhirl.com
>
> ^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^
>
> You are currently subscribed to TECHWR-L as salt -dot- morton -at- gmail -dot- com -dot-
>
> To unsubscribe send a blank email to
> techwr-l-leave -at- lists -dot- techwr-l -dot- com
>
>
> Send administrative questions to admin -at- techwr-l -dot- com -dot- Visit
> http://www.techwhirl.com/email-discussion-groups/ for more resources and
> info.
>
> Looking for articles on Technical Communications? Head over to our online
> magazine at http://techwhirl.com
>
> Looking for the archived Techwr-l email discussions? Search our public
> email archives @ http://techwr-l.com/archives
>
^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^
Visit TechWhirl for the latest on content technology, content strategy and content development | http://techwhirl.com

^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^

You are currently subscribed to TECHWR-L as archive -at- web -dot- techwr-l -dot- com -dot-

To unsubscribe send a blank email to
techwr-l-leave -at- lists -dot- techwr-l -dot- com


Send administrative questions to admin -at- techwr-l -dot- com -dot- Visit
http://www.techwhirl.com/email-discussion-groups/ for more resources and info.

Looking for articles on Technical Communications? Head over to our online magazine at http://techwhirl.com

Looking for the archived Techwr-l email discussions? Search our public email archives @ http://techwr-l.com/archives


Follow-Ups:

References:
marketing writer + webmaster = content director?: From: Erika Yanovich
Re: marketing writer + webmaster = content director?: From: D S

Previous by Author: Subject: Re: marketing writer + webmaster = content director?
Next by Author: Re: marketing writer + webmaster = content director?
Previous by Thread: Re: marketing writer + webmaster = content director?
Next by Thread: Re: marketing writer + webmaster = content director?


What this post helpful? Share it with friends and colleagues:

Sponsored Ads


Sponsored Ads