RE: [External] Re: thought leadership content

Subject: RE: [External] Re: thought leadership content
From: Mike McCallister <mike -dot- mccallister -at- pkware -dot- com>
To: Dave C <davec2468 -at- gmail -dot- com>, "techwr-l -at- lists -dot- techwr-l -dot- com" <techwr-l -at- lists -dot- techwr-l -dot- com>
Date: Thu, 8 Aug 2019 13:19:21 +0000

Indeed. "Thought leadership" describes people with a large Twitter following (or other social media space) who only post in their chosen subject area. The theory is that anyone can be a thought leader in the age of social media. You just have sell the right course.

Mike McCallister

-----Original Message-----
From: techwr-l-bounces+mike -dot- mccallister=pkware -dot- com -at- lists -dot- techwr-l -dot- com <techwr-l-bounces+mike -dot- mccallister=pkware -dot- com -at- lists -dot- techwr-l -dot- com> On Behalf Of Dave C
Sent: Thursday, August 8, 2019 7:49 AM
To: techwr-l -at- lists -dot- techwr-l -dot- com
Subject: [External] Re: thought leadership content

Same old horse. Different color paint.

Dave


> Sort of interesting, particularly coming from a sales guy. Much of what he covers is well-known and is called âmarketingâ.
>
> Jon
>
> Sent from my iPad
>
>> On Aug 8, 2019, at 4:01 AM, Sion Lane <sion -dot- lane -at- unit4 -dot- com> wrote:
>>
>> This has inspired me to request a new set of business cards with the job title of 'Executive Elucidation Guru'
>>
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Follow-Ups:

References:
RE: thought leadership content: From: Sion Lane
Re: thought leadership content: From: Jonathan Baker
Re: thought leadership content: From: Dave C

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