Re: letterheads & envelopes

Subject: Re: letterheads & envelopes
From: Kim Redick <tscom009 -at- DUNX1 -dot- OCS -dot- DREXEL -dot- EDU>
Date: Mon, 1 Nov 1993 10:52:44 EST

>Having discussed the importance of having either the company logo or
>the name, or both on a business card, I would like to hear your
>responses or ideas about whether it is necessary to have an envelop
>designed in the same fashion as the company's letterheads.

>Personally, I would rather have consistency in designing similar
>business cards, letterheads and envelopes. What do the professionals
>out there think?


>shamjils -at- expert -dot- cc -dot- purdue -dot- edu


I am a former employee of an advertising agency and can tell you we
*always* advised our clients to include a company logo and/or name on their
envelopes. Mail correspondence is often the first communication between
businesses and the first chance to make a good impression. Even if there is
a standing relationship, a distinctive envelope helps busy people get right
to the important stuff, your materials! Finally, corresponding letterheads
and envelopes look polished, professional, and imply that you care about

Just my two pennies worth....

Kim Redick

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