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Subject:Re: technical writing vs. marketing writing From:Ad absurdum per aspera <JTCHEW -at- LBL -dot- GOV> Date:Mon, 1 Nov 1993 19:14:20 GMT
> The reason for this in the common motivation shared by the two types
> of writing. The technical writer must understand and "believe in"
> the product in order to fulfil his pledge to communicate
> truthfully and completely. The marketing writer is selling the
> product and to be convincing a salesperson must first "sell it
> to yourself".
And in either case, give the readers what they need and spare them
your internal dialogue! :)
Joe
"The pallid pimp of the dead-line/The enervate of the pen" -Robert Service
