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STC Silicon Valley Chapter November MeetingDON'T FORGET: YOU MUST REGISTER BY THIS THURSDAY!!!
Subject:STC Silicon Valley Chapter November MeetingDON'T FORGET: YOU MUST REGISTER BY THIS THURSDAY!!! From:Susan Mitchell <susanm -at- NCD -dot- COM> Date:Wed, 10 Nov 1993 20:10:31 GMT
THE NOVEMBER MEETING OF THE SILICON VALLEY CHAPTER OF THE STC IS NOV. 18TH
PLEASE FORWARD THIS MESSAGE ON TO THE OTHER TECHNICAL COMMUNICATORS IN YOUR
COMPANY. THANKS FOR HELPING TO SPREAD THE WORD!
The subject of the November meeting of the Silicon Valley chapter is:
Topic: Broadbrush of Technical Communication
The following progression topics will be presented at
the meeting. Choose two during the night:
- Giving Effective Presentations
- Winning New Clients
- Communicating with Foreign-Born Engineers
- Designing Information for Multiple Mediums
***Greater detail on these presentations provided below***
Speakers: Dr. Robert Fish, principle with Morgan Seminar Group.
Robert Middleton, president of Action Plan Marketing.
Lu Ellen Schafer, Santa Cruz based trainer.
Wayne Wiesler, information designer at Ross Systems.
***Greater detail on these speakers provided below***
Raffle: LOTS of raffle prizes this month including Steven Covy's
"The Seven Habits of Highly Successful People," Robert
Middleton's "Winning the Game of Finding New Clients,"
and an instructional tape from Dr. Fish.
SIG: Come find out about the Writing and Editing SIG.
Location: Sunnyvale Hilton
1250 Lakeside Drive (Lawrence and Oakmead, off 101)
Date/Time: Thursday, November 18, 1993
Dessert and Job Announcements 7:00 !!! NOTE THIS TIME CHANGE !!!
Selections: Beef Brochette Teriyaki
Dessert: Apple Pie
Checks: $19.00 member dinner
$25.50 visitor dinner
$7.00 member dessert
$10.00 visitor dessert
MAKE CHECK PAYABLE TO - STC SILICON VALLEY CHAPTER.
Write dinner selection on check.
**CHECKS MUST BE RECEIVED BY NOVEMBER 11TH**
Send to: STC Dinner Reservations
P.O. Box 1224
Mountain View, CA 94042-1224
Checks received after November 11th will be subjected to a $5 late fee.
Reservations Questions? Call Jan Calvert at 408-733-3025
Program Info is also updated monthly on VoiceMail: 408-578-0796
MORE INFORMATION ABOUT PRESENTATIONS AND SPEAKERS
Giving Effective Presentations, Dr. Robert Fish.
It is critical that technical professionals communicate clearly
and with impact. This is sometimes difficult, especially when
you are trying to communicate a complex concept to a non-technical
audience. You're walking a tightrope between going over their
heads and boring them, or speaking too simply and insulting them.
This presentation explores the use of metaphors and stories to
overcome some of these problems.
Dr. Robert Fish is a principle with Morgan Seminar Group. He
specializes in presentation skills coaching and seminars at all
levels, from executives to the shop floor. Clients include PacBell,
HP, Lockheed, and PG&E. Dr. Fish can be reached at 408-998-7978.
Winning New Clients, Robert Middleton.
Marketing and selling are the two most misunderstood and frequently
most feared activities of professional and small businesses. The
challenge is to sell with persistence and assertiveness, while
maintaining integrity and professionalism. This presentation
Robert Middleton is the president of Action Plan Marketing, and has
been self-employed over his 20 year working life. He has developed
effective marketing and sales approaches for hundreds of businesses
throughout the Bay Area. This presentation was well-received in
the San Francisco chapter.
Communicating with Foreign-Born Engineers, Lu Ellen Schafer.
Diversity can enhance our experience, but it can also provide
obstacles to successful communication. This presentation explains
how to deal with foreign-born engineers, how to break language and
cultural barriers, and how to communicate or write more effectively
to foreign-born people.
Lu Ellen Schafer, a Santa Cruz based trainer and speaker, helps
high-tech companies markedly improve their cross-cultural
communication. Her clients include Tandem, Silicon Graphics,
Solectron, Quantum, LSI Logic, and Sierra Semiconductor. Ms. Schafer
is on the faculty at University of California Extension, and can be
reached at 408-423-1339.
Designing Information for Multiple Mediums, Wayne Wiesler.
Information design used to involve what black print looked like on
paper. Today's marketplace now requires information to be built
into a single source file for use in technical manuals, online
documentation, online help, training materials, multimedia
presentations, quick-reference guides, marketing collaterals, and
potentially other media. This presentation explores the challenges
of accomplishing this new information design.
Wayne Wiesler is an information designer at Ross Systems where
they are exploring these issues of information design. He has
over 11 years of management in information design, and 17 years
in publishing. He also presented at STC's well-attended graphics
seminar last year.
susanm -at- ncd -dot- com 415-691-2798
Network Computing Devices, Inc.