Communication Planning

Subject: Communication Planning
From: "Christopher M. Fisher" <Christopher_M_Fisher -at- ANDERSEN -dot- COM>
Date: Tue, 23 Aug 1994 08:42:38 CS

[I tried sending this message yesterday, but it seems to have fallen into
Whirler's Void. Apologies if any of you are reading this for the second time.]

Gentle readers-- (that should cover at least a few of you ;-)

I'm looking for a few guidelines to help me develop a communication plan.
Specifically, I'm building a medium-scale plan (with an audience of roughly
2,000) that will use a number of different vehicles (print, video, multimedia,
etc.) to deliver a group of related messages over a six month span. The
messages are intended both to teach the audience about a new product and to
make them want to use it.

At this time, I'm really just looking for a few good books on communication
planning--not necessarily methodologies or "how to" books, but just enough to
get me started on audience analysis, choosing the right vehicles for the right
messages, and long-term program planning/resource management. In particular
[--warning-- thread revival imminent], any *metrics* I could use to measure the
success (or failure) of each vehicle in delivering its message would be
extremely helpful.

Any and all suggestions are welcome.

Christopher Fisher
Communication Specialist cfisher -at- andersen -dot- com
Andersen Consulting
"If I didn't have writing, I'd be running down the street hurling
grenades in people's faces." --Paul Fussell

Previous by Author: Communication Planning
Next by Author: Re: STC National Address please?
Previous by Thread: Communication Planning
Next by Thread: Re: Certification

What this post helpful? Share it with friends and colleagues:

Sponsored Ads