Radio Shack Commercial

Subject: Radio Shack Commercial
From: "George F. Hayhoe III" <george -dot- hayhoe -at- SRS -dot- GOV>
Date: Tue, 23 Aug 1994 09:29:00 -0400

Is anyone else out there as ticked off as I am about the ad that Radio
Shack has been running? It starts out with a user puzzling over baffle-gab
installation instructions for a VCR, then touts the highly trained sales
force at Radio Shack who can explain all the mysterious (and, by
implication, poorly documented) products they sell.

Now wait a minute! Doesn't Radio Shack manufacture most of the products
they sell? Even if they don't, couldn't they reduce their support--and
sales and product--costs by insisting that their suppliers produce usable
documentation for their products? (One major home repair/remodeling retail
chain has done this.) Even better, why not design products that don't
require users to read a 30-page manual before they can tape their favorite
soap or nuke a frozen entree?

Next time you visit your local Radio Shack, give the store manager a

--George Hayhoe

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