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Subject:Re: Grammar and usage From:Tom Brown <tombrown -at- TOMBROWN2 -dot- WEBO -dot- DG -dot- COM> Date:Tue, 17 Jan 1995 12:39:11 -0500
> When something becomes generic, other manufacturers can start using it
> on their products. I'm not sure how the law determines when something
> become generic. For instance, "Yellow Pages" could not be trademarked,
> so other firms can use the same name - there's a firm here in Cleveland
> that provides a business-to-business directory that doesn't require you
> to have a business phone that calls itself the "Yellow Pages." I
> personally don't think it's a great marketing idea, but they can use the
> term freely.
I understand that Yellow Pages is a registered trademark in the United
Kingdom of British Telecommunications plc.