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I agree with the comments below.
I am doing my first brochure in a long time, and I don't find it easier
to create than a user document. Sure, it is shorter, but the initial
research may take just as long: you still have to figure out
who your audience is, what information you need to present, what is the best
way to present it to help sell the equipment, etc. The early process is still
the hardest part, and you are still the same experienced writer with your hat
placed on your head at a different angle.
If I were to get paid for it (I am doing it for my husband's new product for
own new company, so I get compensated in other ways -- like sharing in
hopefully future profits), I would still request the same pay rate, probably
> point, but it seems to me that the direction this thread is going
> implies that markerting writing is somehow "easier" than technical
> writing. I've done both, and I'd say they're about equivalent, in terms
> of pure writing energy.
> I usually charge a little *more* for brochures, though, unless my role
> is strictly copywriting (rare, in my experience). I usually have to
> spend more time tweaking text to fit in a brochure, since space is fixed
> (more so than in manuals, anyway) so my editing time and effort is
> Getting all the information in a restricted amount of space is no mean
> challenge and the client should expect to be billed to reflect the time
> and energy required to meet that challenge successfully.
> About Shelly's point, I certainly would not expect to get the same FLAT
> fee for a project that takes an hour vs one that takes all summer. I
> surely would, however, expect to get the same HOURLY fee. My time is my
> time -- it and my expertise are all I HAVE to sell.
> Hope that helps, rather than hinders, the discussion.
> Bonni Graham
> Owner, Manual Labour
> bonnig -at- ix -dot- netcom -dot- com