Re: Hang-up with the word "impact". Prescriptive usage?

Subject: Re: Hang-up with the word "impact". Prescriptive usage?
From: Richard Mateosian <srm -at- C2 -dot- ORG>
Date: Wed, 20 Mar 1996 10:55:00 -0800

>"Borden's new marketing plan will impact the industry and force
>competitors to follow their lead."

If we ever make an FAQ, this should be on it.

This use of "impact" is pretty well established. It's been a while since I
looked, but I think examples in the OED go pretty far back, depending on
which ones you count. As time goes by the usage gets closer to the one you
object to. ...RM

Richard Mateosian Freelance Technical Writer
srm -at- c2 -dot- org Copyright 1996 Review Editor, IEEE Micro
http://www.c2.org/~srm/ All rights reserved President, Berkeley STC


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