Re. Customer feedback

Subject: Re. Customer feedback
From: geoff-h -at- MTL -dot- FERIC -dot- CA
Date: Tue, 23 Apr 1996 17:28:03 -0500

Deborah Wood asked for advice on effective methods of
customer feedback. A few really quick thoughts:

1. Postage-paid reply cards: rarely work, and thus not
worth the expense in my opinion.

2. Phone calls: great if you can afford the long-distance
fees, if you've got a sufficiently pleasant phone manner,
and/or if the folks all live in your area.

3. Combination: if you can find a group of users who
believe that you're really trying to help them by improving
the product, you'll be able to convince many of them to
take the time to respond to your questions in writing. You
get a high response rate and responses from people who are
honestly committed to helping you improve.

--Geoff Hart @8^{)} geoff-h -at- mtl -dot- feric -dot- ca
Disclaimer: Speaking for myself, not FERIC.

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