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> You've raised an important and interesting point, though...
> what _is_ the appropriate tradeoff between minimizing the
> inconvenience of trying to connect to a busy server and the
> long downloads and awkward use that results from sending
> multi-page documents? Does anyone have good guidelines for
> this based on practical experience or careful testing? In
> short: how long (how many pages!) should a web "page" be?
I think the rules are quite complex;
For general purpose stuff, as long as you want it. The best web page I have
ever read was pure text, in a huge big chunk - admittedly not everyone would
agree with me (on the specific text) but if the subject matters interests
you (the reader), length rarely matters.
But for -technical- communication, I'd say try to keep it as short as
possible. Usually the audience is not reading for pleasure, but because they
need some specific bit of info - give it to them and get out of their way
would be my philosophy.
Unless its overview, where you might need to learn about several
concept-chunks to make any sense of all of them. But usually that's best
reserved for a printed manual, IMHO.
Marketing communication -- well, I don't know, because I don't think the web
is as useful for Marketing Communication as its made out to be (in the form
that Marketing usually takes on in it, at any rate).
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