Re: sans serif vs serif fonts

Subject: Re: sans serif vs serif fonts
From: Robert Plamondon <robert -at- PLAMONDON -dot- COM>
Date: Fri, 5 Jul 1996 07:24:21 PDT

Caryn Rizell writes:

> What is the prevailing opinion on this?

My advice is to pay attention to the books put out by "real publishers,"
rather than the manuals put out by high-tech companies. Real publishers
have book designers who are actually trained in putting together books
whose elements all work together to present the writer's material
in a clear and attractive manner. High-tech companies tend to blindly
copy each other. They used to copy Texas Instruments (boy, THAT was
ugly!), then they copied Intel. Now they're copying Microsoft.

Don't steal from Microsoft. Steal from the pros!

In general, it's best to steal from textbooks -- especially textbooks
that have obviously been printed over a zillion years in high volume.
These works are the crown jewels of a publishing company, and get
their closest attention. If possible, steal from textbooks in the
same field as the product you're working on, so you can tell whiny
engineers that you took your lead from books that they themselves had
in college.

-- Robert
Robert Plamondon, President/Managing Editor, High-Tech Technical Writing, Inc.
36475 Norton Creek Road * Blodgett * Oregon * 97326
robert -at- plamondon -dot- com * (541) 453-5841 * Fax: (541) 453-4139

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