Re: Online vs. paper, my take

Subject: Re: Online vs. paper, my take
From: Chet Ensign <censign -at- INTERSERV -dot- COM>
Date: Thu, 19 Sep 1996 06:22:22 -0700

Tim Altom:

>> Instead of starting with the
brass' priorities and then designing a medium to suit, they often assume
priorities and then begin designing. ... Can you sit down with top brass
and hammer out their preferences for style, appearance, and presentation? Or
are you stuck with the Darren Stevens Syndrome, where you have to work up
lots of possibles and then wave them in front of somebody... <<

Well said, Tim. I would just like to add that it also helps to have materials
ready to educate the decision-makers to the issues and tradeoffs involved, and
go in with a set of possible priorities to discuss with them. Decision-makers
don't necessairily know the priorities that they are working from until
somebody else tries to get them down on paper.

Best regards,

/chet


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