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Subject:Re: Online vs. paper, my take From:Tim Altom <taltom -at- IQUEST -dot- NET> Date:Thu, 19 Sep 1996 09:00:00 EST
At 06:22 AM 9/19/96 -0700, you wrote:
>>> Instead of starting with the
>brass' priorities and then designing a medium to suit, they often assume
>priorities and then begin designing. ... Can you sit down with top brass
>and hammer out their preferences for style, appearance, and presentation? Or
>are you stuck with the Darren Stevens Syndrome, where you have to work up
>lots of possibles and then wave them in front of somebody... <<
>Well said, Tim. I would just like to add that it also helps to have materials
>ready to educate the decision-makers to the issues and tradeoffs involved, and
>go in with a set of possible priorities to discuss with them. Decision-makers
>don't necessairily know the priorities that they are working from until
>somebody else tries to get them down on paper.
Jeez, no kidding. We find a lot of companies, especially software firms,
that started in a bedroom and grew too fast for the founders to regroup.
There are priorities, but nobody's ever actually written them down.
Vice President, Simply Written, Inc.
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